United Way of the Greater Lehigh Valley Announces First Vice President of Marketing and Communications
United Way of the Greater Lehigh Valley (UWGLV) is pleased to announce the promotion of Laura McHugh to Vice President, Marketing and Communications – the first in the organization’s history.
“Since joining UWGLV in 2017, McHugh has been integral in the transformation of the marketing and communications team and strategies. Her leadership has positioned UWGLV for growth by expanding its reach and improving brand awareness and understanding among donors and community members,” stated Marci Lesko, Executive Vice President, UWGLV.
In her new role, McHugh will lead strategic communications as well as oversee all messaging, content, digital communications, advertising and events.
“At United Way, we’re mobilizing the Greater Lehigh Valley to build a community where every person belongs and every person thrives. This role provides an opportunity to shine a light on the region’s greatest challenges and the solutions-focused work of United Way and its partners to address their root causes,” added McHugh.
McHugh most recently served as Associate Vice President of Marketing and Communications for UWGLV. She is a two-time Emmy award-winning journalist, producer and writer with an extensive background in media and nonprofit work.
Along with her two Mid-Atlantic Emmy Awards, McHugh’s work has earned her fifteen Emmy nominations, two National Educational Telecommunications Association awards and two Truth in Finances Awards from the Pennsylvania Institute for Certified Public Accountants. In October, she received the ATHENA Leadership Award from the Women’s Business Council of the Greater Lehigh Valley Chamber of Commerce. McHugh serves as President of the Board of Governors for the National Academy of Television Arts and Sciences Mid-Atlantic Chapter and as a volunteer committee member for ArtsQuest.
McHugh holds a BA in Journalism from the University of Maryland, Philip Merrill College of Journalism and has more than 15 years of reporting, producing and hosting experience in both commercial and public television news. She lives in Allentown with her husband and two children.