United Way of the Greater Lehigh Valley and VSYN+ Announce Strategic Partnership to Expand Access to Sign Language Entertainment and Community Connection
United Way of the Greater Lehigh Valley and VSYN+, a Deaf-led streaming platform dedicated to sign language entertainment, today announced a strategic partnership designed to advance inclusion, expand access to culturally relevant storytelling and strengthen connections among Deaf and hearing communities across the Greater Lehigh Valley and beyond.
The partnership brings together United Way’s regional leadership in addressing community challenges with VSYN+’s mission to create a lasting home for sign language entertainment. Together, the organizations will explore opportunities to share accessible content, support inclusive events and promote broader awareness of Deaf culture and sign language storytelling.
“At United Way, we believe every person belongs and every person deserves the opportunity to thrive,” said Laura McHugh, Chief Engagement Officer for United Way of the Greater Lehigh Valley. “This partnership with VSYN+ reflects our commitment to creating a more inclusive region by connecting people to stories, experiences and resources that recognize the strength and diversity of our community.”
Through this partnership, United Way will work to amplify visibility of the VSYN+ online streaming platform while also identifying shared initiatives.
“Our vision for VSYN+ has been to create a global home for sign language entertainment and give the Deaf community a platform where their stories, talent and creativity can be celebrated,” said Todd Donnelly, CEO of Signed Studios, Inc. “Partnering with United Way of the Greater Lehigh Valley is an important step in expanding our reach and introducing sign language entertainment to hearing audiences as well.”
“VSYN+ is built by Deaf storytellers, and every film and series we stream proves that sign language is not a translation of entertainment; it is entertainment,” said Shelly Guy, Co-Founder and Chief Content Officer of VSYN+. “Partnering with United Way of the Greater Lehigh Valley means more families will discover these stories together. That is exactly the future we are building.”
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About Signed Studios, Inc. / VSYN+
Signed Studios, Inc., is a media and entertainment company focused on creating, producing, acquiring and distributing compelling stories told through sign language. It’s flagship streaming service, VSYN+, features movies, television series, documentaries, children programming, live events, and original productions for Deaf and hearing audiences.
VSYN+ seeks to become the leading global destination for sign language entertainment by supporting Deaf creators and bringing the beauty and cinematic power of sign language to Deaf and hearing audiences around the world.
For more information or to subscribe, visit vsynplus.com.