Campaign Coordinator Spotlight - May

Name: Mike Bruckner  
Company: Muhlenberg College
Job Title: Vice President for External Affairs & Community Relations
Been with the district since: 1996
Number of years as a United Way 
Campaign Coordinator: 19

Why United Way?
We have many people on our campus who use or know people who use United Way agency services. And all the money raised stays in the community.

What do you like most about being a Campaign Coordinator?
I like trying to beat the goal each year, but mostly it's the pride I feel from seeing my friends and colleagues exhibit the caring that really embodies the Muhlenberg Community.

What would people never guess you do in your role as a Campaign Coordinator? 
At the college, we have three very distinct groups of employees. Each group responds differently and requires different appeals and slightly different communication.

Any advice for your fellow Campaign Coordinators? 
Make use of your United Way liaison. Let them come in and speak with your colleagues about the ways that their gift makes a difference. 

P.S.- I am really fortunate to have administrative assistants that have done all of the "heavy lifting." I'm just the "front man."