News

Lehigh Valley Reads Nationally Recognized for Advancing Early School Success

Building Home Libraries Initiative and Online Preschool program awarded for community’s contributions by the Campaign for Grade-Level Reading.

Allentown, PA – The Campaign for Grade-Level Reading (CGLR) recently announced that Lehigh Valley Reads received Pacesetter Honors for its work in 2021-22 to ensure more students are ready for kindergarten and more families have access to diverse books at home.

“Lehigh Valley Reads is honored to be recognized again nationally for the work we are doing that directly impacts children and families,” said Angela Zanelli, Campaign Director for Lehigh Valley Reads. “With the amount of good work going on across the nation, we are humbled that The Campaign for Grade-Level Reading has seen our progress and hope to continue to build our infrastructure and sustainability to continue to make change.”

CGLR is a collaborative effort by funders, nonprofit partners, business leaders, government agencies, states and communities to ensure that more children in low-income families succeed in school and graduate prepared for college, a career and active citizenship.

“Our focus is on finding the bright spots and silver linings that highlight how dozens of states are working to advance early school success and accelerate equitable learning recovery,” says Ralph Smith, managing director of CGLR. “We applaud the civic leaders and local funders whose time, talent, energy and imagination have fueled progress in these Pacesetter Communities.”

Each year, the CGLR uses its Pacesetter Honors to highlight communities across the United States that exemplify extraordinary vision and best practices for their work on key indicators of early school success. This month, CGLR awarded Lehigh Valley Reads with Pacesetter Honors in two categories: implementation of an online preschool option and their Home Libraries Initiative.

Lehigh Valley Reads, powered by United Way of the Greater Lehigh Valley and Lehigh Valley Public Media, partnered with Waterford.org to provide 125 children access to Waterford Upstart PreK program last year. Despite the pandemic, the results showed an overwhelming success, with 93% of students enrolled entering school on the first day ready for kindergarten. Waterford Upstart is an in-home, early education program that prepares 4-year-old children for kindergarten. The program provides positive parent-child interactions while delivering personalized, online instruction 15 minutes a day, five days a week.

“This may have been a small pilot, but it was a mighty one,” stated Angela. “Nearly all of the students who participated in the program entered kindergarten ready to learn this year. We believe this program could be one additional tool in our toolbox when it comes to ensuring that all our children are ready for kindergarten.”

Lehigh Valley Reads’ Building Home Libraries Initiative was created during the height of pandemic when schools transitioned to virtual learning. In response to the state of the community, and the world, Lehigh Valley Reads prioritized providing books to students that reflect diverse beliefs, cultures and lifestyles so that all students could see themselves in the books they read, as well as learn about others. The initiative has continued to expand since its introduction in 2020 and has distributed more than 7,500 books across the region.

Lehigh Valley Reads is a regional literacy campaign committed to ensuring that all Lehigh Valley students read on grade level by the end of third grade by 2025. Third grade is the pivotal moment when children transition from learning how to read, to reading to learn, and it is the most important predictor of high school graduation and future life success.

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About Lehigh Valley Public Media™
Lehigh Valley Public Media is home to PBS39, WLVR News, and various community initiatives. We are the regional leader in the publicly funded, non-profit media space and serve a vibrant and growing economic region through a dedication to local, unbiased journalism, primary and secondary education, workforce development and health and wellness. PBS39 broadcasts four additional channels of content: PBS39 Extra, WORLD, Create TV and France 24. Lehigh Valley Public Media is licensed in Allentown to the Lehigh Valley Public Telecommunications Corporation. For more information, visit PBS39.org.

About the Campaign for Grade-Level Reading
Launched in 2010, the Campaign for Grade-Level Reading is a collaborative effort of funders, nonprofit partners, business leaders, government agencies, states and communities across the nation to ensure that many more children from low-income families succeed in school and graduate prepared for college, a career and active citizenship. Since its launch, CGLR has grown to include more than 300 communities, representing 45 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and two provinces in Canada — with 5,000+ local organizations and 510 state and local funders (including 200+ United Ways). To learn more, visit gradelevelreading.net and follow the movement on Twitter @readingby3rd.

News

UWGLV New Staff Announcements

Jacky Guadalupe joined the UWGLV Admin Support Team at the beginning of June. Jacky comes to us most recently from MassMutual where she supported a team of 20 financial professionals as a New Business Coordinator. Jacky holds an Early Childhood Certificate from LCTI.

Nicole D’Andrea joined the UWGLV Admin Support Team at the end of June. The majority of Nicole’s career has been with The Meet Group where she worked her way up and across the organization from administrative roles to sales support and advertising team support. More recently she gained experience as an administrative assistant with a law firm. 

News

Greater Easton Development Partnership Debuts New West Ward Market in June

Easton, PA – Neighbors in Easton’s West Ward have a new place to shop for fresh produce, baked goods and meals this summer.

The Easton Market District adds a third market to the mix — the West Ward Market. The outdoor street market will debuted June 1 and runs 3-7 p.m. Wednesdays (June-September) on 12th Street near Paxinosa Elementary School. It complements the existing Market District properties — Easton Farmers’ Market, America’s oldest, continuous open-air farmers’ market; and Easton Public Market, a year-round indoor market and gathering space.

“This market will help nourish the neighborhood and we’re excited that its debut coincides with the 270th anniversary of Easton Farmers’ Market,” says Megan McBride, director – Easton Market District. “The West Ward Market will offer fruits and veggies, baked goods, prepared foods and more – with many items that reflect the rich international food cultures of West Ward residents.”

Adding an outdoor, walkable market in the West Ward was a frequent mention during community meetings run by the West Ward Community Initiative (WWCI), a program of Greater Easton Development Partnership (GEDP).

“We have heard countless times from the neighborhood of their want for better access to fresh foods and grocery items. We expect that the weekly market will unify the community and become a gathering place for neighbors to find fresh food, activities and cultural events each week,” says Amy Boccadoro, manager-WWCI. “We also hope this market becomes a business incubator for West Ward businesses and restaurants.”

The West Ward Market got a boost thanks to a commitment from the Air Products Foundation through United Way of the Greater Lehigh Valley, to expand access to fresh, healthy food throughout the Lehigh Valley. The West Ward Market was announced in March 2022 as one of the three local initiatives being supported by this investment.

“We are grateful to the Air Products Foundation and United Way for their support in helping to kick this off,” says Jared Mast, executive director-GEDP. “This really is a community-driven effort and we couldn’t do it without the support from our community partners.”

Vendors
This season, the market welcomes vendors offering local fruits and veggies, bread and pastries, pickled veggies, olive oil, meat, eggs, prepared meals, cut flowers and dog treats. 

  • Bizzle’s Bites (all natural, healthy dog treats)
  • Jersey Pickles (pickles, olives and pickled veggies)
  • Kellyn Foundation (locally-grown and international fruits and veggies, whole grains, and Medicine Meals featuring local growing partners; Easton Urban Farm, Lafayette College’s LaFarm, The Seed Farm, Scholl Orchards and more)
  • Krakus Polish Deli (pierogi, kielbasa, soups, chrusciki, cabbage & noodles, cabbage stew, babka, poppyseed roll and more)
  • Made by Lino (sourdough breads, croissants, cookies, pastries, muesli, Dominican-inspired baked goods, james and salsas, vegan options)
  • Mediterra (organic, unfiltered extra virgin olive oil from Tunisia, balsamic vinegar, Mediterranean spices, rubs and condiments, olive wood crafts)
  • Mercantile Outpost (cut flowers and plants)
  • Untamed Ferments (naturally probiotic beverages, including; kombucha, switchel, root beer, carbonated lemonade, kvass and nitro tea)
  • Windy Springs Farm (a vast selection fruits and veggies, pasture raised beef, roaster chickens, eggs, cut flowers, jarred products and more)
  • Zekraft (seasonal soups, salads and desserts as a pop-up vendor)

Like the other markets in the Easton Market District, the West Ward Market accepts EBT, as part of the Supplemental Nutrition Assistance Program, for qualifying purchases at all West Ward vendors. Thanks to a USDA grant through Buy Fresh Buy Local of the Greater Lehigh Valley (BFBLGLV), the market offers LV Fresh Food Bucks, matching up to $10 per day on fruit and veggies purchased with EBT. Those enrolled in the Farmers’ Market Nutrition Program (FMNP) for qualified seniors, and those in the Women, Infants and Children (WIC) program in Pennsylvania can use their vouchers at produce vendors who participate in the state’s program.

The Kellyn Foundation, whose mission is to help individuals and families prevent or reverse chronic disease states, also provides a little assistance to eat healthier. The Eat Real Food Mobile Market offers vouchers to those in need that provide 10-85% of their purchase total on a sliding scale based on household income, says Eric Ruth, co-founder and CEO of Kellyn Foundation.

“Kellyn Foundation is pleased and honored to continue our tradition of serving the West Ward with our partnership with the West Ward Market,” Ruth says. “The Eat Real Food Mobile Market will continue to carry produce from local farms, including LaFarm and the Easton Urban Farm, along with many other local farmers and regional distributors. Kellyn also offers Chef Amanda’s Lifestyle Medicine Meals, a healthy and very tasty plant forward alternative to the regular take-out meal options.”

Events
The West Ward Market is designed to be a gathering place for the community, and will feature music and events throughout the season. Each week visitors can take part in healthy eating activities for kiddos provided by the Easton/Phillipsburg Branch of the Greater Valley YMCA and enjoy activities at weekly community tents. Shoppers can also join bike rides with Community Bike Works at 4 p.m. each week. Easton Cycle will also offer pop-up cycling classes throughout the season.

Easton Garden Works’ weekly booth will feature food and farm activities, like flower crown making and scavenger hunts for kids, as well as pickling kits and seed starting workshops for adults. On the third Wednesday of each month — dubbed ‘Wacky Wednesday’— the YMCA will also provide zany activities for all ages. 

Sponsors for the 2022 season include: Air Products Foundation through United Way of the Greater Lehigh Valley.

About the Easton Market District
The Easton Market District comprises the following programs of the nonprofit Greater Easton Development Partnership: Easton Farmers’ Market (EFM), America’s longest continuously-running open-air market; Easton Public Market (EPM), a year-round, indoor market; and the West Ward Market, an outdoor street market that features produce and prepared foods. GEDP is a volunteer-driven, nonprofit organization focused on Easton’s economic well-being, historical integrity, vibrant culture, and hospitality. For more information, visit eastonpartnership.org.

Photos courtesy of West Ward Market.


WEST WARD MARKET IN EASTON, PA

News

“We feel secure knowing United Way programming is smart, responsible, and best serves the needs of our community.”

The Tocqueville Society of United Way is an alliance of over 300 successful business and philanthropic leaders who share a strong commitment and passion for investing in our local community. Seasoned Tocqueville donors, Virginia and Tim Oskin, recently spoke about their personal reasons for giving back through United Way.

An active volunteer and Women United cabinet member, Virginia has seen the important work done by our United Way. When they looked closely at their annual giving, she and her husband Tim, a physician at St. Luke’s, discovered they were already generously supporting community needs but in a haphazard way, donating at events or to causes they supported through volunteering.

As Virginia notes, “United Way offers us a simpler way to give, ensuring our donation makes the most impact. We feel secure knowing United Way programming is smart, responsible, and best serves the needs of our community.”

The Oskins reside in Hellertown and have 2 children, Sydney (21) and Maclaine (19).

News

KingSpry Law Firm Partner Appointed Chair of United Way of the Greater Lehigh Valley’s Board of Directors

Allentown, PA –  Dorota Gasienica-Kozak, partner in King, Spry, Herman, Freund & Faul, LLC law firm and chair of the Adoption/Assisted Reproductive Technology practice section, will serve as Chair of United Way of the Greater Lehigh Valley (UWGLV) Board of Directors. In the role of Board Chair, Kozak will volunteer her leadership and expertise to help UWGLV grow and strengthen its service to the community.

“In my legal practice, we work to help build and protect families, so I see every day how powerful we can be when we work together. I am honored to be serving on the UWGLV board at a time when our community needs us most,” said Kozak. “UNITED, we can come back stronger than ever.”

Today, the full and staggering effects of the COVID-19 pandemic are just becoming known: the dramatic learning losses impacting our children, the long-term effects of food instability, increasing risks of eviction or foreclosure and a mental health crisis shaking our families, our children and our older adults.

“Addressing these challenges will take bold action and UNITED solutions. With a continued emphasis on stabilizing the community, we have a solid plan and clear BOLD GOALS to ensure that we meet the needs of our Greater Lehigh Valley. We’re fortunate to have Dorota’s leadership and vision as we continue to meet the increased needs of our children, families and older adults,” remarked David Lewis, President, UWGLV.

In addition to practicing in the areas of Family Law and Estate Planning at KingSpry, Kozak is the Past Chair of the Board of Governors for the Greater Lehigh Valley Chamber of Commerce. She was a Girl Scouts Take the Lead honoree in 2018, a “YWCA Woman of the Year” for 2014, and in 2016, she was named a Woman of Influence by Lehigh Valley Business. A graduate of the Leadership Lehigh Valley program, Kozak is a former member of the board and was the 2012 Leadership Lehigh Valley Alumni of the Year. She has been named a Rising Star honoree by Super Lawyer Magazine and Philadelphia Magazine.

Kozak is joined by Vice Chair Joe Savage who serves as Chief Financial Officer and Executive Vice President at Victaulic. Savage joined Victaulic in August 2006, and was previously Vice President, Finance. Savage’s community activities include Chair of the Saucon Valley Foundation for Education Innovation and President of the Saucon Valley Lacrosse Club. He is currently serving on the Board of Trustees of his alma mater, Le Moyne College, Syracuse, N.Y., and held a board seat with United Way of Central New York. He was also a trustee of the Toys for Tots Foundation in Central New York.

“I’m very fortunate in my career to have earned a position where I have the ability to give and invest in our community,” said Savage. “As our local United Way continues to serve as a national model, I’m honored to help lead the organization’s next phase of strategic growth.”

UWGLV also welcomes Anne Baum of Lehigh Valley Reilly Children’s Hospital, Joané Hockenbury of Just Born Quality Confections, David Piperato of Easton Area School District, Thomas Ripsam of Martin Guitar Company and Erica Surita Triminio of PNC Bank to the Board of Directors.

Anne Baum returns to UWGLV’s board after her term ended in 2020. Baum is the President of Lehigh Valley Reilly Children’s Hospital, where she leads strategic planning and operations for the third largest children’s hospital in the Commonwealth of Pennsylvania.

Joané Hockenbury is the Senior Vice President and Chief Human Resource Officer at Just Born Quality Confections, a family-owned candy company that manufactures PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® candy brands. Hockenbury believes the intrinsic desire to serve others mixed with creativity, ingenuity and strategy provides limitless opportunities to positively impact the future.

David Piperato is currently in his third year as the superintendent of the Easton Area School District, serving 9,000 students in nine schools. Throughout his 36-year career, Piperato has been dedicated to creating positive change in public education with a focus on school district culture and student performance.

Thomas Ripsam, an experienced growth strategist and leader, joined Martin Guitar in 2021 as President & CEO. Ripsam has a deep passion for companies with a strong heritage and legacy. He is a trusted advisor and business partner, having guided numerous boards of directors and leadership teams to shape strategies and deliver results.

Erica Surita Triminio has 20 years of experience in the financial industry. Triminio started her financial career with Wells Fargo in 2002 as a Collections Specialist and throughout her years in banking, she has progressed in her career in numerous roles such as a Licensed Financial Specialist, Branch Manager, Bank at Work Relationship Manager, Financial Service Market Manager, Metro Market Sales Manager and Regional Manager.

All appointments are effective July 1, 2022 to June 30, 2024. 

News

Mary Terp Promoted to Associate Vice President of Human Resources

Mary Terp has been promoted from Sr. Director, Human Resources to Associate Vice President, Human Resources. Mary has been a part of the UWGLV team since 2013. Over the years she has built the talent management system, advocated for staff development and cost-effective benefits, led the navigation of COVID requirements and safety issues, and more. Mary is a leader with the Operations Team and is a key business planning partner with the Executive Team. Mary will continue to work to build organization development and human resources.

News

United Way of the Greater Lehigh Valley Recognizes Outgoing Board Members

Among the community leaders finishing their Board term is outgoing Chair, Joanne H. Raphael.

Allentown, PA – During her tenure as Chair of United Way of the Greater Lehigh Valley (UWGLV) Board of Directors, Joanne H. Raphael’s leadership and vision guided the organization during unprecedented times as our community recovered from the pandemic. Under her leadership, UWGLV united more donors and partners leading to a record-breaking campaign investment in organizational history and launched vital community services and programs such as Full Cart Virtual Food Pantry and T.R.E.E (Trauma-Informed, Restorative Practices, Emotional Intelligence and Equity) Workshop. Ms. Raphael, PPL Corporation retiree, served as United Way’s Board Chair since July 2020.

“Joanne demonstrated a deep commitment to creating a stronger community for every person in the Greater Lehigh Value during her time as Board Chair,” stated David Lewis, President, UWGLV. “Her passion pushes us to be even better stewards for this community and we couldn’t do this work with her help and support.”

Ms. Raphael will remain on the UWGLV Board and a member of the executive committee as the immediate past board chair.

Also ending their tenure on the board are Peter Ruggiero, Ashley Russo and Joseph Topper.

Peter Ruggiero has been a member of UWGLV’s board since 2009. Mr. Ruggiero is Chief Operating Officer for Crayola LLC, the global leading consumer products brand in the children’s creative expression category. Mr. Ruggiero began his career with Deloitte & Touche and Union Pacific Corporation. At Crayola, Mr. Ruggiero has been a key part of a senior leadership team that has transformed Crayola into an innovation company and diversified its business model through its expansion into international markets and by opening multiple Crayola Experience locations. In addition to his involvement with the United Way, he also serves the community as a Trustee of Lafayette College.

Ashley Russo has been a member of the board since 2014 and has been named UWGLV’s 2022-23 Campaign Co-Chair alongside her husband Joe, and Vince Sorgi and his wife Michelle. President and owner of ASR Media Productions, Ms. Russo is a four-time Emmy® award-winning executive producer and on-air host. Along with the UWGLV, Ms. Russo sits on the boards of Children’s Home of Easton, the Greater Lehigh Valley Chamber of Commerce, and Hospital Central Services, Inc.& Affiliates (HCSC). She is an active committee member, supporting the NCC Foundation, Wildlands Conservancy, Equili-brium, American Heart Association, and United Way Women United.

Joseph Topper has been member of UWGLV’s Board since 2019 Mr. Topper currently runs the Topper Family office and is Chairman of The Board of CrossAmerica Partners, a company taken public in October 2012 under the name of Lehigh Gas Partners. He is on the Board of Directors of CoastalSouth Bancshares, Inc. and Coastal States Bank. He is the former Chairman of the Board of Trustees for Villanova University, Lehigh Valley PBS, and the Lehigh Valley PBS Foundation. Mr. Topper also served as a board member for the Good Shepherd Rehabilitation Hospital in Allentown.

UWGLV would also like to acknowledge and thank Dr. Carlos Hodges for his leadership during his tenure. Dr. Hodges was a member of the UWGLV board since 2014 and resigned in December 2021. He is an owner and surgeon at Valley Central Veterinary Referral and Emergency Center and has been caring for pets in the Lehigh Valley area since 1996. Dr. Hodges co-hosts the Animal Doctor Show on Channel 69 WFMZ-TV Allentown, with Kathy Craine. He is also a frequent participant on MyFox Philly 29 and WCAU-TV Philadelphia. Dr. Hodges has hosted a Wednesday’s Foster Child segment sponsored by Freddie Mac from WCAU-TV Philadelphia. The segment won the PVMA’s Media Award in 2004.

News

700 Volunteers Cover the Valley in Community Service During United Way’s 29th Day of Caring, Presented by Crayola

Volunteers from 40+ companies and organizations participate in Greater Lehigh Valley’s largest, single-day volunteer effort.

Allentown, PA June 23, 2022 – More than 700 energetic volunteers united to complete community service projects at over 40 area nonprofits during the 29th United Way Day of Caring, presented by Crayola in partnership with Volunteer Center of the Lehigh Valley.

“Today is a great day to live, work and give in the Greater Lehigh Valley. You could feel the LIVE UNITED spirit in every corner the community. I’m grateful to and inspired by the hundreds of people who rolled up their sleeves and invested their talent and energy in serving our community during Day of Caring,” said David Lewis, President, United Way of the Greater Lehigh Valley (UWGLV).

United Way kicks off its annual campaign with Day of Caring, which is the largest single-day volunteer effort in the community.

“This is just the beginning. Day of Caring gives volunteers and donors the opportunity to see their impact in action. By working together with United Way, we can achieve so much more, and we encourage everyone to get involved and help in any way they can,” said ASR Media Productions President Ashley Russo, who is co-chairing the United Way campaign with her husband Dr. Joseph Russo as well as PPL President and Chief Executive Officer Vince Sorgi and his wife Michelle.

In the Greater Lehigh Valley, 700 participants from over 40 companies and organizations contributed more than 3,500 hours of service, valued at over $98,000, to more than 50 nonprofits in Lehigh and Northampton and counties. Some Day of Caring projects included:

  • Painting and refreshing The Salvation Army Easton Corps with Crayola
  • Organizing and painting Community School spaces at Central Elementary School in Allentown with City Center Allentown
  • Renovations and cleaning at Sixth Street Shelter in Allentown with Dual Temp Company Inc.
  • Updating the homeless facility at Easton Area Neighborhood Center with Martin Guitar Company

“Today’s volunteers should know that together they made a huge impact on our nonprofits and made a real difference for a lot of people who rely on them,” said Karen Daly Smith, CEO, Volunteer Center of the Lehigh Valley.

Day of Caring’s presenting sponsor is Crayola with additional support from Bronze Sponsors Amazon Fulfillment, Capital Blue Cross and Just Born Quality Confections; Pearl Sponsors AAA East Central, and in-kind contributors ASR Media Productions, Lehigh Valley IronPigs, Uline, Wegmans and Working Dog Press.

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About United Way of the Greater Lehigh Valley
United Way fights for the health, safety and education of every person in the Greater Lehigh Valley and envisions communities where every person belongs and every person thrives. We strive to achieve this goal by assessing community needs, raising funds, investing in solutions and mobilizing our community to action. For more information, visit www.UnitedWayGLV.org.

About the Volunteer Center of the Lehigh Valley
The mission of the Volunteer Center of the Lehigh Valley is to be the premier resource to connect, empower, and transform an inclusive and engaged diverse culture within the Greater Lehigh Valley by partnering with people, businesses, and non-profits through volunteer coordination, leadership development, and recognition.


News

United Way of the Greater Lehigh Valley Announces 2022 Campaign Chairs

2022 Campaign Chairs (l to r), Joe and Ashley Russo, Michelle and Vince Sorgi

After a record-breaking 2021 campaign, the organization names two families to help raise funds to support community stability, education and healthy aging.

Allentown, PA – Vince Sorgi, president and CEO of PPL Corporation, and Ashley Russo, president and owner of ASR Media Productions, have been named United Way of the Greater Lehigh Valley’s (UWGLV) 2022 Campaign Chairs. The two business leaders will oversee the campaign alongside their spouses, Michelle Sorgi and Joe Russo, M.D.

Mr. Sorgi and Ms. Russo have a long tenure in UWGLV service. Both have held the role of Tocqueville Cabinet Chair and in 2018, led the donor group together. Ms. Russo has also been an active board member since 2014. A dedicated partner of UWGLV, PPL has offered a dollar-for-dollar employee campaign match since 2017. In 2021, the organization’s annual campaign surpassed $5 million.

ASR Media Productions boasts 100% employee campaign participation since 2019 and their team actively volunteers with UWGLV and other nonprofit organizations throughout the year.

“Vince and Ashley have always sought ways to make a difference in our community,” said David Lewis, UWGLV president. “Along with Michelle and Joe, we look forward to this dynamic group connecting with our donors and helping to ensure United Way can continue to make a significant regional impact.”

With more than 25 years of experience in the utility industry, Mr. Sorgi oversees PPL’s high-performing, award-winning regulated utilities in the United States. Penn State University’s Alumni Association named Sorgi an Alumni Fellow — the organization’s highest award — for his outstanding leadership and performance. He also received the Da Vinci Visionary Leadership Award and the 2018 Spirit of Verrocchio Mentorship Award. Mr. and Mrs. Sorgi were honored with the Philanthropists of the Year award from the Association of Fundraising Professionals Eastern PA in 2020. Sorgi serves on the board of directors for the St. Luke’s Health Network, Electric Power Research Institute (EPRI), and Edison Electric Institute. He is a member of EPRI’s Executive Committee and is chair of EPRI’s Low-Carbon Resources Initiative Board Working Group and also serves on the Board of Trustees of the Da Vinci Science Center.

Sorgi stated, “Michelle and I are honored to co-chair this year’s campaign with the Russos following the record-breaking effort led by Laurie Hackett and Air Products in 2021. Despite the almost $20 million that was raised last year, we know that only about half the need in our community is being met, and so our goal this year is to once again raise more money than ever before to help provide the needed resources to strengthen our communities.”

A twenty-five-year media veteran, Ms. Russo is a four-time Emmy® award-winning executive producer and on-air host. The recipient of several leadership awards, she was most recently honored with the LifePath and PICPA Community Service Person of the Year award, recognized for Girl Scouts of Eastern PA’s Take the Lead, United Way of the Greater Lehigh Valley’s Community Builder, and received the Betsy Torrence Philanthropist of the Year from Women United. Along with the UWGLV, Ms. Russo sits on the boards of Children’s Home of Easton, the Greater Lehigh Valley Chamber of Commerce, and Hospital Central Services, Inc.& Affiliates (HCSC). She is an active committee member, supporting the NCC Foundation, Wildlands Conservancy, Equili-brium, American Heart Association, and Women United.

“This is the first year that our United Way has four co-chairs,” stated Russo. ”Vince, Michelle, Joe, and I are dedicated to the success of this year’s campaign and will work together to help ensure a community where every person belongs and every person thrives. We are honored to serve alongside an organization making a remarkable impact on education, healthy aging, and community stability.”

United Way’s 2022 annual campaign runs through March 31, 2023.

Photo credit: United Way of the Greater Lehigh Valley/Marco Calderon Photography

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“We challenge more people who look like us to step up and participate with partners like United Way”

When asked “Why United Way,” new Tocqueville members Tyrone Russell, CEO of Faces International, and his wife Ingrid, bilingual program assessor for PA Keys, said they give because of the people who work within the halls of our United Way. People like Marci Lesko, Jill Pereira, and Erin Connelly have confidence in the Russells and others to lead their communities the way they say their communities should be led.

“We don’t give based on the belief that the organization does the work,” reflects Tyrone. “We give because the people in the organization believe and have confidence in leaders like Dr. Hasshan Batts, Kevin Greene, and me. They say, ‘it’s your world, it’s your community, tell us what should be done, and we will follow your lead.’ So anywhere they go, Ingrid and I will go and continue to serve the community.” 

Tyrone also wants everyone to know that every dollar matters when giving to your United Way and you don’t have to be a multi-millionaire to give back to your community. “United Way is open for people like us to come in and have a part in the process of funding. We challenge more people who look like us to step up to the table and start to participate with partners like United Way who have been committed to our community for so long in different ways.”

The Russells reside on the East Side of Allentown with their 2 children, Nyomi (10) and Celeste (7).

Critical Support Fund