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More Than $67,000 Raised to Support Families Displaced by Ferry Street Fire in Easton

Allentown, PA â€“ More than $67,200 has been raised and distributed to support the individuals and families affected by the May 29 fire that destroyed 10 homes in the 900 block of Ferry Street in Easton. More than 200 people, companies and organizations donated to the Ferry Street Fire Fund, established by United Way of the Greater Lehigh Valley and Greater Easton Development Partnership (GEDP), with 100% of contributions directly aiding those affected by this disaster. 

“This outpouring of support in a time of crisis truly speaks to the caring power of the Easton community,” said David Lewis, President, United Way of the Greater Lehigh Valley. “Through this partnership with trusted and effective partners in the Easton community, donors can take comfort in knowing that their funds are properly managed and used only for those affected by the fire.”

The fire destroyed or significantly damaged 16 homes, displacing 32 residents including nine children under the age of 18 and two senior citizens. Ten homes will need to be demolished.

“Given the scale of the fire, it was important to partner with a regional organization like United Way to bring more visibility to the issue and, ultimately, more funds to help the households impacted by the fire. This is a great example of local organizations doing work on the ground with the support of the Greater Lehigh Valley philanthropic community being motivated to help the cause by the influence and reach of United Way,” added Jared Mast, Executive Director, Greater Easton Development Partnership.

Within days of the fire, United Way and GEDP began distributing funds for a total of $67,200. Approximately $31,000 went directly to the residents who were impacted, and $36,000 went to Third Street Alliance for Women & Children to provide stable housing for nine of the families who cannot return to their homes. 

“The generosity of donors to the Ferry Street Fire Fund allowed us to mobilize and offer housing search assistance, security deposits and rental assistance to rapidly re-house households impacted by the fire.  This initiative was successful due to the partnership organized by United Way and fueled by donors, community leaders and local landlords.  It is a hallmark of what makes Easton, and the greater Lehigh Valley, such a wonderful place to live,” added Alisa Baratta, Executive Director of Third Street Alliance for Women & Children.

In all, over 200 people and organizations donated to the Ferry Street Fire Fund, including BSI Corporate Benefits, C.F. Martin & Co. Inc., Crayola, the F.M. Kirby Foundation and Human Active Technology. Additionally, organizations such as St. John’s Lutheran Church contributed to the fund with donations collected from community members.

“As an Easton resident and current chair of the United Way campaign with my wife Adrienne, I was so amazed but not surprised to see United Way, Greater Easton Development Partnership along with many other leaders and partners immediately come together to take care of our neighbors. I’m proud that our team at BSI Corporate Benefits could quickly contribute $10,000 to the fund to provide the basic needs of food, clothing, and shelter for all of the displaced people and children,” said Tony DaRe, Chief Executive Officer of BSI Corporate Benefits.

All funds were raised and distributed between May 31 and August 23.

As part of United Way’s Day of Caring, presented by Crayola, Victaulic, Dual Temp Company Inc., JP Morgan Chase and American Red Cross volunteers installed 119 fire alarms in Easton, making 77 homes safer.

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United Way of the Greater Lehigh Valley Offers Leading Dementia Family Caregiver Trainings with Support from the Fleming Foundation

United Way of the Greater Lehigh Valley and Age-Friendly Lehigh Valley are proud to conduct Savvy Caregiver® trainings to help those providing care for loved ones living with dementia. Thanks to funding from the Fleming Foundation, these leading evidence-based training sessions are offered online and in person and delivered in two-hour sessions over a six-week period.

Savvy Caregiver has helped decrease family caregiver distress, burden and depression, while increasing caregivers’ sense of competence and confidence in their care role through relevant knowledge, skills and self-care practices. 

“To be an effective caregiver, in any capacity, proper education and self-care must be prioritized. I see firsthand that Savvy Caregiver equips participants with the tools to do just that,” shared Carol Gonzalez, Savvy Caregiver training facilitator. 

To register for a Savvy Caregiver program, visit Savvy Caregiver Training – Age Friendly Lehigh Valley Regional Plan. Participants will receive a detailed trainer and caregiver manual upon completion.

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Emerging Leaders and PPL Tomorrow Networking

Thank you for joining United Way of the Greater Lehigh Valley at The Gallery Rooftop with Emerging Leaders and PPL Tomorrow. The Lehigh Valley’s leading young professionals met for a wonderful evening of networking and refreshments.

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Photo Gallery: Tocqueville, An Evening of Gratitude

Thank you for joining United Way of the Greater Lehigh Valley for an evening celebrating you, our most generous philanthropists. 

Our sincerest thanks to David & Jane Noel for opening their home for this event. 

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Photo Gallery: TeenWorks Summer Picnic 2023

Thank you for joining United Way of the Greater Lehigh Valley in honoring our TeenWorks™ students, board members and supporters for their hard work and dedication.  

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United Way of the Greater Lehigh Valley Partners with Phoebe Allentown to Facilitate a Self-Care Series for Caregivers

United Way of the Greater Lehigh Valley’s Age-Friendly Lehigh Valley and Resilient Lehigh Valley partnered with Phoebe Allentown to facilitate multiple Compassion Resilience (CR) training sessions for caregivers in community. Compassion Resilience is the ability to maintain a state of physical, emotional and mental well-being while responding compassionately to those who are suffering.

When supporting patients or loved ones, caregivers often experience compassion fatigue, an emotional and physical distress caused by helping or witnessing the suffering of others for a prolonged period. CR training equips caregivers with the tools to act with compassion while and to identify and mitigate signs of compassion fatigue.

Drivers of compassion fatigue include short staffing, lack of communication, unrealistic expectations and lack of support. On the other hand, drivers of compassion resilience include positive feedback, signs of appreciation, adequate self-care and a strong support system.

“As a caregiver, I have an urge to help everyone, but sometimes we need to help ourselves first to deliver the best quality care,” shared one CR training attendee.

To find Compassion Resilience Toolkits visit Compassion Resilience Toolkit – WISE Initiative for Stigma Elimination (eliminatestigma.org).

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Photo Gallery: Women United Summer Social

Thank you for joining Women United at Black River Farms to learn more about the incredible impact we have on our community and how you can be a part of this passionate group of women making change in the Lehigh Valley. 

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“Tocqueville allows us to actualize impact, ensuring outcomes that we want to see in our community.”

Members of United Way’s Tocqueville Society are deeply committed to giving back through their leadership and service. Kevin and Skye Greene, Tocqueville donors since 2021, share their personal reasons for giving back through United Way.

“We are dedicated to supporting equitable impact. We are part of Tocqueville because it allows us to actualize impact; be on every level of the process, ensuring outcomes that we want to see in our community.”

Kevin and Skye reside in Allentown and have 1 child, Xavier (6).

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United Way Awards $310,000 in Grants through Fund for Racial Justice and Equity

United Way of the Greater Lehigh Valley has announced $310,000 in grants through the Fund for Racial Justice and Equity to support Black and Brown leaders, community members, nonprofit organizations and institutions in the following focus areas:

  • Leadership development
  • Economic advancement
  • Health and wellness
  • Stories of Black and Brown excellence and success

“We’re honored and excited to announce this latest initiative through the Fund for Racial Justice and Equity. With targeted and intentional investments, we can remove the funding barriers faced by leaders of color and take an important step toward building a community where every person belongs and every person thrives,” said Marci Martinez-Howey, United Way Associate Vice President.

The following organizations will begin receiving grants ranging from $10,000 to $50,000 this month:

“Our journey to launch the Fund for Racial Justice and Equity was about challenging the norms that has kept folks of color out of position to prosper. We now have a new road map for funding, and it’s time to be all in,” said Kevin Greene, fund leader and Chief Operations Officer of Faces International.

Projects include support for housing and homeless prevention initiatives, events such as Juneteenth Lehigh Valley, youth programming, health care and wellness services.

Grant funding is made possible thanks to partners and donors who directed their support to the Fund for Racial Justice and Equity including PPL Foundation, Crayola, Behr, Martin Guitar Charitable Foundation, Truist, Lehigh Valley Community Foundation and United Way Women United.

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United Way of the Greater Lehigh Valley Strengthens Leadership with Five New Members on Board of Directors

United Way of the Greater Lehigh Valley welcomes Carol D. Birks, Ed.D. of Allentown School District, Scott Blair of B. Braun Medical Inc., Pete Ruggiero of Crayola, Tyrone Russell of Faces International Marketing and Development and Jill Wheeler of City Center Investment Corporation to the organization’s Board of Directors.
 
“Each new member brings years of experience and expertise to United Way. We look forward to working together to advance the health, safety and education of every person in the Greater Lehigh Valley,” said United Way Board Chair Dorota Gasienica-Kozak, partner in King, Spry, Herman, Freund & Faul, LLC law firm.
  
Carol D. Birks, Ed.D. is the Superintendent for the Allentown School District. She is a catalytic and transformational educational thought leader with extensive experience in organizational leadership, community engagement and empowerment, executive coaching and change management. The leadership practices she implements are designed to enhance the systems, structures and practices within organizations to accelerate academic progress and promote systems thinking. Dr. Birks began her career as a teacher, quickly growing her administrative capacity by serving as a school, district and state leader. These roles include Teacher, Assistant Principal and Principal for Bridgeport Public Schools, Assistant Superintendent and Chief of Staff for Hartford Public Schools and Superintendent of Schools for New Haven Public Schools and Chester Upland School District.
 
Scott Blair of B. Braun Medical Inc. is an accomplished educator, mentor/coach and diversity, equity and inclusion thought leader and practitioner. Blair joined B. Braun in April 2022 as its inaugural DEI leader in the role of Senior Director for DE&I. Blair is responsible for building upon and implementing strategies that will encourage and build an inclusive and diverse workforce throughout the company. He also has the privilege of leading B. Braun’s dynamic Employee Resource Group community and supporting the Company’s health equity, sustainability and supplier diversity work. Blair brings close to 20 years of experience in Higher Education, having served in a variety of inaugural DEI leadership positions committed to advancing DEI including professional development facilitation faculty/staff recruitment and strategic planning efforts focused on Inclusive Excellence.
 
Pete Ruggiero is the Chief Operating Officer for Crayola LLC, the global leading consumer products brand in the children’s creative expression category. Under his leadership, Crayola automated U.S. manufacturing, integrated LEAN and Six Sigma into operating processes, executed numerous environmental sustainability initiatives, and expanded global market share during the pandemic. In his current role, Ruggiero is responsible for Crayola’s global supply chain, global product integrity, global consumer insights, U.S. sales, and International commercial business units.
 
Tyrone Russell is the Chief Executive Officer of Faces International Marketing and Development, LLC. He is an entrepreneur, community advocate, brother of Alpha Phi Alpha Fraternity Incorporated and an award-winning higher education professional. Formerly serving as the Coordinator of Racial and Ethnic Justice with the Community Action Agency of the Lehigh Valley, and as the Director of Multicultural Affairs at Lehigh University, Tyrone executes cultural realization sessions and diversity trainings throughout the region for corporations, non-profits, municipalities and school districts. He assists organizations in creating strategic frameworks to increase inclusion while enhancing tools and experiences that decrease institutional and personal biases that impact culture and day-to-day operations.
 
Jill Wheeler is the Vice President of Sales and Marketing for City Center Investment Corporation. In her role, she applies more than 25 years of experience to developing and implementing corporate strategy for sales, marketing and communications. Wheeler joined City Center Investment Corporation in 2017 and has since helped lead leasing activity, including securing ADP as the anchor tenant of Five City Center and launching the Downtown Allentown Market. She has also overseen the expansion of integrated marketing for City Center’s office, retail, hotel and residential properties, as well as the programming of the development’s public spaces. Wheeler is currently a board member of the Lehigh Valley Commercial & Industrial Real Estate Foundation and sits on the Lehigh Valley Children’s Hospital Ambassador Council.
 
“We’re focused on building a community where every person belongs and every person thrives. We’re fortunate to benefit from the leadership and vision that each of our new members brings to our Board of Directors,” remarked United Way President David Lewis.
 
With total revenue exceeding $26 million, United Way of the Greater Lehigh Valley raises funds and invests in lasting solutions in the areas of education, healthy aging, and community stability.
 
Birks, Blair, Ruggiero, Russell and Wheeler will serve three-year terms effective July 1, 2023.

Critical Support Fund